Following the news that Staffordshire’s biggest gastronomic gathering is safe for another year, organisers are inviting businesses to sponsor the event, which will take place on 6, 7 and 8 October 2017.
A range of packages designed to suit businesses of all sizes and budgets has been launched to encourage companies to get behind the volunteer-run event. Generating some £750,000* for the local economy each year and bringing an estimated 20,000 people into Stone over the ‘big weekend’, it also presents a fantastic opportunity for companies to promote their products and services.
Festival chairman, Richard Stevens, explains:
“The festival is a not-for-profit, community interest company run by volunteers. As such, it relies on the support of local businesses and organisations to help cover the costs associated with running an event of this scale. This is the second year that we have proactively sought sponsorship following the long-standing support from Taste of Staffordshire coming to an end after the 2015 festival, and it’s great to know that businesses who came on board for the first time last year are keen to be involved again in 2017.
“This has encouraged us to further develop the offerings in 2017, and there are a whole range of ways for companies to get behind the event – from corporate entertainment for valued customers through to high profile branding of key elements of an event that has seen over 15,000 people pass through the gates of Westbridge Park for the past three years in a row. It’s a great platform to get your products and services in front of a captive audience and the sponsorship packages offer comprehensive promotion over a range of media in the run-up to, during the festival and post-event period.”
Available packages range from lead sponsorship of the event to support of individual zones – like the Little Foodies’ Zone and live music stage – with comprehensive PR, marketing and social media support; through to corporate packages ideal for wooing important clients.
Rosina Dixon, Sales &Marketing Manager at Joule’s Brewery – a major sponsor of the 2016 event – says:
“We absolutely loved being at Stone Food and Drink Festival last year, with the brewery being originally from Stone it was great to reconnect with the town and we were received so well, it created a buzz around the bar and the monkey bus but also among brewery staff.”