The Staffordshire Safer Roads Partnership is organising the trial scheme which is offering up to £5,000 to community groups in Staffordshire and Stoke-on-Trent to help improve road safety.
Proposals could include speed watch groups and activities with schools such as walking buses, but projects must be community-led.
Speaking on behalf of the Safer Roads Partnership, Mark Deaville, Cabinet Member for Commercial at Staffordshire County Council, said: “Staffordshire has some of the safest roads in the country which is something we are proud of and have worked hard to achieve.
“We are always looking at creative ways of making our roads safer and this will give local communities the chance to make a real positive difference in their neighbourhoods.
“We would really encourage groups to apply for a grant and the more creative ideas the better. Working together we can help make our roads even safer.”
The first wave of funding will be open for applications between 1 August and 14 September, with funding available for a minimum of 40 schemes over the first two years.
Councillor Daniel Jellyman, cabinet member for regeneration, transport and heritage at Stoke-on-Trent City Council, said: “Road safety in Stoke-on-Trent is one of our top priorities and we are committed to making roads safer for all users and reducing congestion.
“We are always willing to listen to residents when it comes to road safety because they are the eyes and ears in their community and experts on the local issues. I’m looking forward to seeing the applications for this funding come in and continuing our work with residents to make our towns and neighbourhoods great, vibrant and safe places to live and work.”
Inspector Matthew Derrick, head of road crime at Staffordshire Police, said: “We are all responsible for the safety of our county’s roads and so it is great to see funding is being made available to our communities to positively contribute towards preventing death and serious injury. I would urge people to apply and get involved with this excellent initiative.”
Glyn Luznyj, Director of Prevent and Protect at Staffordshire Fire and Rescue, said: “Preventing people being killed or injured on our roads is so important to the Service. Therefore, it is great to see such a good opportunity being made available to local communities, so they can directly improve road safety in their areas.
“Our work with the Safer Roads Partnership goes hand in hand with our aim to make Staffordshire the safest place to be. It would be fantastic to see our communities take advantage of this funding and work alongside us, and our partners, in finding new ways to make the roads of Staffordshire safer.”
Further information or to make an application to the Staffordshire Road Safety Grant Fund is available at http://www.staffssaferroads.co.uk/my-community/road-safety-grant-fund