Stone’s award-winning designer Beth Lauren will be opening a slice of cake heaven in Stone town centre in the new year.
Beth has taken on two shops in Radford Street and will open the doors to the first Beth Lauren Cakes parlour and kitchen on Wednesday 3 January, marking her business’s fifth birthday.
The left door will open into the creative kitchen, where customers can order wedding cakes, celebration cakes, cupcakes and more. The right door will take people into a sumptuous cake parlour and coffee shop, where customers can enjoy a regularly-changing menu from Beth’s 20-plus layer cake flavours, along with great tea and coffee and lots of other treats.
A trained pastry chef with a degree in illustration and fashion, Beth’s cakes wouldn’t look out of place on the catwalk and have been wowing an ever-growing number of satisfied customers over the last five years.
This year’s West Midlands wedding cake maker of the year, Beth’s diary for wedding cakes is almost full for the whole of 2018, with lots of bookings already for 2019. When she got married in the summer, Beth of course made her own wedding cake – an exquisite Caribbean-styled creation with an edible beach of shells and cake pops. Her celebration cakes, cupcakes and layer cakes, meanwhile, have graced hundreds of special occasions across Staffordshire and beyond.
The cake parlour and kitchen is a major expansion for Beth Lauren Cakes, which Beth launched in January 2013. She spent a couple of years building her business alongside her day job, doing all the baking in her mum’s kitchen, before going full-time in 2015. Now comes the next chapter for Beth Lauren Cakes and it’s set to be a real family affair as Beth is joined by her mum and sister in running the cake parlour and kitchen.
“I am so excited to be opening the first Beth Lauren Cakes parlour and kitchen in my home town and I’ve been overwhelmed at the reaction and support. The cake parlour will be a place for people to relax, take time out of their busy days and indulge.
“It’s always been my ambition to have a cake parlour, and to open it around the business’s fifth anniversary is particularly special. It’s also special to have my mum and sister on board and to do this in my home town. Stone has a well-deserved reputation for its restaurants and cafes, and I hope our cake parlour will be a great addition to the brilliant food and drink scene here.”