The Stone High Street Shuffle

Late summer and early autumn brings a change to the High Street landscape as four shops move into newly refurbished units

First of all Zeta will be moving from it’s current location down at the bottom end of the High Street up to what was formally Greggs bakery.  The move is happening at the end of August and will see the new shop open under a new name, Josie. The newly refurbished shop will be larger, with discrete changing rooms and a modern appearance.  Keep up with their latest offerings over on their re-branded Facebook page

Moving in to the former Zeta shop will be An Apple a Day who are the first of 3 businesses moving down from Radford Street on to the High Street. Sandy from An Apple a Day explained “The larger premises will mean that we have more seating and will be extending our menu. We hope to increase our profile in the town and appeal to a wider audience”.  The move will take place early autumn once the shop has been refurbished, follow them on their Facebook page at

Boo-tique, An Apple a Day’s neighbours,  is next to perform the High Street shuffle.  Following the retirement of The Really Good Card Shop owners Boo-tique will be moving down to take over their premises at number 19!  Danita explained to A Little Bit of Stone “I would have loved to have been in the High Street from the beginning but couldn’t find anything affordable.  I am hoping to get more footfall in the High Street and having been open for 3 years and 8 months I hope the move will enable me to build my business more.  The new location will allow me to add new lines and change stock more frequently.”  The move should be taking place around mid September but the actual date will depend on the completion of the refurbishment works.  Follow their Facebook page for the latest updates

The final piece of the High Street merry-go-round is Jolu Accessories Boutique who will be moving in to the former Chantilly premises.
Val and Jodie from Jolu told us about their reasons for the move:
“We are really excited for the move to the High Street, our lease was coming to an end in December and it was either we renewed our lease in our current location or looked for something in a more prominent position on the High Street.
The Chantilly premises had come up to let quite suddenly and we thought it would be perfect for us both size and location! We went to view and it just felt right, we have grown each of the 4 years we have been at Radford Street and have a very loyal customer following but the general feedback has always been “you’re a bit out the way up here” & “what a lovely shop you should be on the High Street” and by moving to the High Street we are hoping to gain increased footfall in store, increased brand awareness and to grow the business even more.
We do some fantastic brands which deserve to be on the High Street including Radley London, Modalu, Fiorelli, Brakeburn, Powder, Katie Loxton, Joma Jewellery, Five Dollar Shake and many more we also love to support local companies including popular local artist Emma Joustra, Moorland Pottery from Burslem & Alice Home Fragrances from Fenton.
We offer a selection of beautiful Jewellery, handbags, cards & gifts for all occasions.
Alongside our own Jewellery range “Jolu Jewellery” all designed and handmade by Daughter Jodie and specialising in Bridal & Special Occasion Jewellery as well as a collectible Sterling Silver range and we are proud to be launching an exciting new collection for the new shop!
Our Personalised Card service is pretty unique too and a must see for any special occasion!
We have been trading in the town for 11 years now and have seen its ups and downs but even at our previous location on Granville Square as Bags of Beautiful Gifts we loved the character of the building but have always wanted to be on the High Street, Val‘s parents The Shemilts had a shop Shortalls at the bottom of the High Street and following in their footsteps it certainly runs in the family! We will enjoy being more of a part of the in the towns events, monthly farmers markets and being in a more convenient location for both our customers and new visitors to the town.
The feedback for the move has been overwhelming from customers and traders everyone is so pleased for us it’s definitely the right move for us! Along with other exciting developments for the High Street this Autumn for the first time in a while we truly believe the High Street is on the up! “
For the latest details their Facebook page is


  1. It’s so sad that some people are so negative about their town…if you’re not happy, then go and live somewhere else and take your poor spelling and grammar with you! People work very hard to support Stone and I think that it’s a lovely place to live.

  2. So sad that Stone high street is now full of charity shops, cafe’s and clothes shop (that normal working people car’nt afford to shop in !!!!) But knowwhere to actually shop. Only realistic option is Morrisons.

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