£1.7 billion tourism boom continues to draw visitors to Staffordshire

Staffordshire remains a popular destination amongst visitors, as recent figures on the county’s tourism economy show.

More than 25 million people from home and abroad, enjoying a day out or an overnight trip to Staffordshire as 2017 saw the county’s busiest year. This helped generate almost £1.3 billion in direct spend on accommodation, entertainment, travel, shopping and food and drink. In addition to this, the tourism sector now supports more than 31,000 jobs in the county and generates an additional £485 million of associated spend in the sector.

Wicker ManThe Alton Towers Resort, which, along with Drayton Manor Park in Tamworth, is one of the country’s leading theme parks, launched a brand new £16 million wooden rollercoaster ‘Wicker Man’ this Spring.

Staffordshire’s extensive canal network is amongst the largest in the country, and the county is also home to some majestic countryside including the Peak District National Park, the National Forest and Cannock Chase – a designated Area of Outstanding Natural Beauty celebrating its 60th anniversary this year.

Mark Winnington, Cabinet Member for Economic Growth at Staffordshire County Council and Deputy Chair of Destination Staffordshire said: “Staffordshire is a wonderful county to visit with a rich tapestry of visitor attractions. We have something for everyone, from world-class theme parks to acres of magnificent countryside, and everything in between.

“Tourism is really booming here in the county and plays an important role in our overall economy. Our local tourism businesses continue to do a great job, attracting more and more visitors, bringing in over £100m a month for the local economy and sustaining tens of thousands of jobs.”

The tourism industry in the county has been enjoying record growth in recent years and now makes a significant contribution to the local economy. Since 2008, the overall sector spend has grown by almost 42%, while overnight stays have grown by more than 36%, day trips by 40%, and employment by 33%.

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