Sport

Elite pro cycle racing returns to Stafford town centre in July

This summer, pro cycle racing is returning to Stafford town centre as part of a day-long celebration of cycling in the county town.

Sunday 22nd July 2018 will see the cream of British cycling talent competing in two evening town centre circuit races, starting and finishing in Market Square. It will be the first time the Stafford Grand Prix races have been staged since 2015, when 10,000 people came out to cheer on the riders and enjoy the spectacle of professional cycle road racing.

Paul Rowlands from RideStaffs said: “Staffordshire Cycling Festival will be a celebration of cycling for the whole family, and the icing on the cake is to once again stage elite pro racing in the town centre. This is only possible thanks to the support of Redrow Homes – who sponsored our Stafford sportive in 2017 and are the title sponsor for July’s event this year – and other business partners who are doing so much to support cycling in Staffordshire. Thanks also to Stafford Borough Council for their support and permission to host the event in the town centre.”

From left with Redrow mascots Buster and Buddy are Andy Cutler, Redrow area sales manager, Cllr Mike Smith and pro cyclist Andy Tennant

As well as the pro races, there will be big-screen live action from the Tour de France in Market Square, lots of food-and-drink and cycling stalls, and Strider bike races for the little ones. The pro races are part of Staffordshire Cycling Festival, a day-long celebration of cycling on 22 July delivered by RideStaffs and sponsored by Redrow Homes.

 

Cllr Mike Smith, Stafford Borough Council Cabinet member for leisure, added: “I expect thousands of spectators will turn out to welcome some of the country’s top riders to Stafford in what is a thrilling spectacle and a welcome return to pro cycling in the town centre.”

Hundreds of amateur cyclists will also be getting in on the action for the Staffordshire Cycling Festival sportive before the pro races, starting and finishing in Market Square, with a 62-mile route taking in some glorious Staffordshire countryside and some much-needed food stops. A shorter 39-mile route is also available, with registration open now at www.ridestaffs.co.uk

At the end of last year, Stafford MP Jeremy Lefroy and Wolverhampton pro cyclist Andy Tennant called for the return of pro cycle races to Stafford town centre, and Paul Rowlands from RideStaffs is delighted to be able to bring them back this year as part of the Staffordshire Cycling Festival.

Pauline Turnbull, Sales Director for Redrow Homes Midlands, added: “We are thrilled to be sponsoring this fantastic event for the second year running. Stafford is the perfect location for this celebration of cycling, with its easily accessible countryside and historic town – it’s no wonder we decided this was a great place to build new homes.

“The cycling festival is a wonderful opportunity to encourage local families to dust off their bikes and take in the fresh air and beautiful Stafford countryside – and with the added excitement of the elite pro race taking place in the town centre, this year’s festival is going to be bigger and better than ever.”

Businesses who are interested in getting involved in the Staffordshire Cycling Festival can email Paul Rowlands at paul@leadout.co.uk

The Staffordshire Cycling Festival is the highlight of a packed year of cycling action from RideStaffs. Sportives have already taken place from Sugnall Walled Garden in March and from Uttoxeter on 8 April (sponsored by Redrow), with lots more planned over the season. As well as Staffordshire Cycling Festival on 22 July, there’s also the Mammoth Monday from Milford on 28 May and a September sportive. Details are available at www.ridestaffs.co.uk

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