Stone Life

Joule’s acquires additional piece of land for Crown Wharf development

Pooles Yard - Crown WharfJoule’s Brewery announced earlier this week that they had acquired Poole’s Yard in Stone.

The parcel of land, just off Crown Street, will form part of their ambitious ‘Crown Wharf’ development, for which initial plans will be considered by the Stafford Borough Planning Committee next week.

The site was originally owned by Joule’s Brewery, dating from around 1840, where it was used as an overflow for its cooperage before the Brewery closed. After being bought by then rivals Bass, the land was sold to a local builder Horace Poole and ever since then it has been known locally as ‘Poole’s Yard’.

The brewery extended their thanks to Suma for agreeing to sell the land back to them. Suma have been very active in Stone, and they have been supportive of the brewery’s plans for Crown Wharf.

The plan shows the parcels of land that have been pieced together, Poole’s Yard is the land shaded pink. This addition follows the initial main site purchase from Canal & River Trust back in 2017 as well as the agreement with Staffordshire County Council to buy the area in Green; this is the Old Fire Station. The fire station is earmarked to be a heritage centre to be run by Stone Town Council.

Vicky Shirley, Brand & Communications Manager for Joule’s Brewery comments

‘We have been working for months to secure this piece of land and it’s a great relief, the site now sits at 1.2 acres – if planning allows it is the last piece of the puzzle for us.

We now have the space to create something special to honour the rich heritage of Stone and Joule’s Brewery, and of course, create a fantastic Brewery Tap for Stone Town.’

This new parcel may only be 0.1 acres, but its key to the overall Crown Wharf scheme, enabling the brewery to make better use of the whole space.

The new area will be additional car parking and means that the brewery can landscape the plot as one and rebuild the railings.

About the addition Joule’s added:

“We were very anxious about having to build round what could have been an unsightly unused space.

Along with the Old Fire Station, this new space also allows us to better present the new heritage centre and create more impact.

Finally, it also means we can ensure nothing is built in this space, this way the sight of the new Taphouse will be much more prominent and open up the site to make it more accessible. So, all in all, we are very pleased indeed to have been able to add Poole’s Yard into our scheme.”

To keep up to date with all progress and updates follow Crown Wharf on Facebook or on Instagram @joulescrownwharf


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