Free Range Kidswear – A new Stone online kids clothing store launches

Local mum Kerry Dawson opens online “Free Range Kidswear” store selling quality affordable clothing, with free local delivery!

“I’m a local mum who has lived in Stone all my life and have 3 whirlwind children, who seem to go through clothing at a rate of knots! I’m actively involved in local youth organisations and currently work for a family business in Fenton.

My plan is to run the online shop around my other commitments initially but hope day to progress to a market stall and then if things go well in the long run, a physical store in the high street.”

“I’ve been involved in Scouting for several years and as a parent fully understand the difficulties faced by local families when it comes to finding good quality, affordable clothing.

With the loss of the local bus services and the difficulties faced by parents who don’t drive I knew that an online offering with free local delivery would really appeal.

Earlier this year my daughter needed new polo shirts for school (growth spurts happen at the most inconvenient times!) and couldn’t find sky blue ones ANYWHERE!  Eventually, I managed to find a pack in a supermarket out of town (in the boys’ section!)

I thought it was a real shame that I wasn’t able to buy these essential kids clothing items locally so decided that I would start a shop that would have a regular stock of uniform basics, as well as casual clothing, underwear, socks and tights.

I home educated my  6 year old son, and soon he will be too old to attend a childcare setting, so I want to build up the business and gradually expand the range of clothing on offer, so that I can continue to home educate.”

The name ‘Free Range Kidswear’ comes from Kerry’s belief that all children should be ‘free range’ – having the chance to explore outdoors, play and generally just be children.

“Free Range Kidswear offers a personal touch, and I understand the challenges faced by parents in the modern era. I will go out of her way to help people and to make their experiences as easy as possible.

We will have the option of free local delivery (within 5 miles – more details on the website), free local collection, as well as an option to post.

Thanks to a 24-hour online ordering system and a very supportive family – if your item is in stock and you opt for delivery/collection, you can have your item within a few hours.

I am also  launching a preloved uniform collection for all schools in the area, selling second-hand logo and basic items (especially useful if your child has a tendency to lose jumpers!)”