
Men in Stone and across Staffordshire are being reminded that support is available to those caring for family or friends. A new campaign launched during National Carers Week aims to get more male carers talking and reaching out for help.
A quiet role that needs a louder conversation
Caring for someone close, whether a parent, partner or friend, can be physically and emotionally demanding. And while support is available, it’s not always something people ask for. In Staffordshire, including right here in Stone, a new campaign launched during National Carers Week (10th to 16th June) is urging male carers to stop struggling in silence.
Although more than 42% of unpaid carers in the UK are men, research shows that one in four wouldn’t even describe themselves as carers. And in Staffordshire, that gap is even wider, with fewer than one in four male carers accessing any kind of support.
“Don’t be embarrassed, get the support you need”
Paul Challinor, from Hilderstone, knows exactly how isolating caring can be. For more than a decade, he has looked after his father, who has dementia along with other serious health issues.
“A lot of men don’t recognise themselves as carers, and if they do, some feel guilty about asking for help as they feel they should try and manage everything themselves,” said Paul.
“The one thing I’d say to male carers is not to be embarrassed. Reach out and ask for help. Get a carer’s assessment like me, because that opens up much needed support, and it was easy to do. You can’t care for your loved one if you’re not caring for yourself first.”
Tailored help through a simple online tool
Staffordshire County Council is working with Together for Carers Staffordshire to make it easier for people to access support. An online assessment tool helps carers identify what help they might need, whether that’s advice about balancing work and caring, claiming the right benefits, or simply taking a well-earned break.
Local services in and around Stone are also signposting carers to the assessment tool, encouraging more people to see themselves as carers and explore what’s available.
Martin Rogerson, Cabinet Member for Health and Care, said the campaign is a direct response to a growing issue.
“We have a huge army of dedicated unpaid carers in Staffordshire and it’s vital they have access to advice and support when they need it,” said Martin.
“We know that lots of men don’t recognise themselves as a carer, feel embarrassed to ask for help, or don’t feel that the support available is what they need. This campaign is all about reminding them that help is available.”
The unseen impact on health
Being a carer takes a toll. National research has found that 56% of male carers aged 18 to 64 say the role has negatively affected their mental health. Many describe their overall wellbeing as fair or poor, but still don’t seek help.
Paul’s message, and the County Council’s campaign, is about changing that mindset. Whether it’s help with everyday tasks like washing and dressing, lifts to appointments, or just someone to talk to, the support is out there.
More information
To find out more or complete the free online assessment, visit the Staffordshire Together for Carers website.








