Stone business Woolcool is celebrating after receiving a King’s Award for Enterprise for International Trade.

The award is the company’s third Royal recognition, following previous Queen’s Awards for Enterprise for Innovation in 2018 and Sustainable Development in 2022.
The King’s Awards for Enterprise were announced on Wednesday 6 May, with 186 recipients recognised across the UK and Channel Islands. Woolcool was one of 76 businesses recognised in the International Trade category.
Woolcool, which is based in Stone, designs and manufactures sustainable insulated packaging using wool. The company says its latest award reflects the growth of the business and the values behind founder Angela Morris’s original design concept in 2001.
Woolcool described the latest recognition as completing what it “fondly call our Royal hat trick”.
Founder Angela Morris said
“We are incredibly proud to receive this award, it is a recognition that underscores our long-held belief in the power of nature’s own ‘smart fibre’. It reaffirms the global potential of wool, not just as a sustainable alternative, but as a high-performance material capable of protecting the world’s most temperature-critical assets.
“This award belongs to our dedicated Woolcool Team and reinforces our commitment to using renewable resources to meet the planet’s most urgent logistical and environmental challenges.”
The King’s Awards for Enterprise are among the UK’s highest business honours and recognise outstanding achievement by UK businesses in areas including international trade, innovation, sustainability, promoting opportunity and, from this year, young founders.
Woolcool said the award reinforces its work locally and internationally, adding that its “mission is not yet complete”.










