Staffordshire Fire and Rescue Service launched a new myth-busting campaign on May 9th, which aims to challenge people’s perceptions and inform them what it is the Service really does, and most importantly, why.
Getting to Know Us Inside Out introduces the public to the roles, partnerships, accomplishments and new innovations that contribute to a modern 21st century fire service. It reveals the procedures utilised and decisions made by the Service as it endeavours to achieve its vision of making Staffordshire the safest place to be.
The Campaign, which runs throughout May, has four main themes. These are Behind the Badge, Helping Hands, Our Achievements and Into the Future.
Behind the Badge began on May 9th and showcases the diversity of roles contained within the Service, focusing on the areas of prevent, protect, response, behind the scenes and community.
Helping Hands begins on May 16th and highlights some of the many partnerships and collaborative work that contribute towards making Staffordshire a safe place to be.
Achievements begins on May 23rd and looks back on the Service’s accomplishments over the last 12-months, demonstrating these in relation to key performance indicators.
Into the Future begins on May 30th and focuses on current and future innovations, changes and developments, which will ensure the continued delivery of a first-class service to the communities of Staffordshire and Stoke-on-Trent.
[box type=”shadow” align=”aligncenter” ]Director of Prevent and Protect Glynn Lyznyj said: “The idea behind the campaign is to move people’s perceptions away from the fire service as a response service only and to inform them about the work we do in prevention and protection which is the most effective way of keeping the community safe.
“Fire services countrywide have undergone a transformation in the way in which they work; prevention is at the heart of everything the service does.
“Partnership working has been a key to the Service’s success in reducing the number of fires and other emergencies we attend.
“We have formed many ground-breaking collaborations within the local community and across the public sector, including the health and social care arena, ambulance and local councils. The Service works with partner agencies to deliver joint initiatives which target those most at risk in the community.
“We believe the most effective way to save lives, reduce injuries and other losses is by reducing the number of incidents that occur. We do this by using our brand, assets and people to tackle the problems at the root cause, with other organisations where relevant. This approach has seen the number of total incidents in Staffordshire, compared to 2012/13, decrease by approximately 12%.”[/box]
[box type=”info” align=”aligncenter” ]If you would like to find out more about Staffordshire Fire and Rescue Service please go to www.staffordshirefire.gov.uk where you can:
- Subscribe to their weekly ‘Push The Button’ smoke alarm testing reminders.
- Sign up to regular campaign and news updates.
- Be part of the consultation process for our Community Safety Plan by signing up to their mailing list.[/box]
