‘Our Beautiful Borough’ promotional campaign will showcase the range of independent and brand shops, restaurants, attractions and other businesses in the Stone, Eccleshall, Stafford and across the borough.
The campaign plans include a visitor trail, redesigned website, adverts in traditional and online media, video, and 360 panoramic experiences of key places – with a rollout expected from next month.
Around £80,000 secured by Stafford Borough Council from the UK Shared Prosperity Fund (UKSPF) – which is part of the UK government’s Levelling Up agenda – will be supporting the proposals.
The borough council was awarded one of the largest pots of money in the country from the government’s ‘UKSPF’ after successfully putting forward schemes to help culture, regeneration, and climate change.
The promotional work is being carried out by the Stafford-based design company Verso.
Councillor Frances Beatty, Cabinet Member for Economic Development and Planning, said:
“Many towns across the country will envy the investment being pumped into our borough
– and it is not all about money for big businesses.“The renovation of the Market Square in Stafford is already taking shape; work has begun on the £5 million History Centre nearby; there is the £28 million ‘Skills and Innovation Centre’ for the College to be completed this year. And the much anticipated £1.5 million transformation of Westbridge Park in Stone gets underway soon.”
“We have a very good news story to tell! “It is great to see this new campaign to promote our area being launched with a view to selling our wonderful borough to visitors, shoppers and potential investors.
“And I hope local people will also be ambassadors for and help make sure the messages are received far and wide.”
You can check out the campaign’s website at Our Beautiful Borough
