New campaign targets illegal sales to underage teens across Stone

A fresh push to clamp down on the underage sale of vapes, alcohol, knives, and tobacco is underway in Stone and across the county.

Staffordshire Trading Standards officers are backing a regional campaign called Right Age, Right Sale, which brings together enforcement teams from across Central England to help protect young people from harmful and illegal purchases.

The initiative is being rolled out locally, with officers working to raise awareness among businesses and residents about the dangers of underage sales and how everyone can play a part in tackling the issue.

A community-wide effort

From local off-licences to corner shops and vape retailers, businesses in and around Stone are being reminded of their legal responsibilities. Key messages include:

• Always follow the Challenge 25 policy
• Check ID thoroughly and refuse sales without it
• Be alert to proxy sales, where adults buy for underage teens
• Report concerns about illegal sales to Trading Standards

Free guidance and compliance packs are available online, and local Trading Standards teams are already working with shops and community groups to help get the word out.

Councillor Anthony Screen, Cabinet Member for Community Safety at Staffordshire County Council, said:

“Underage sales laws exist to protect young people, but when these laws aren’t followed, it can lead to serious risks to young people’s health and safety.

It’s really important that businesses are aware of their responsibilities and comply with the law. By working with them and with the local community and making sure they have the information they need, we can all help to prevent illegal sales and protect young people.”

What to do if you spot a problem

Stone residents who suspect underage sales or proxy purchases are encouraged to speak up. Concerns can be reported in confidence to Staffordshire Trading Standards on 01785 330356 or via the council’s website.

With the summer holidays approaching and the town centre expected to be busy, the campaign is timely. By encouraging vigilance from local businesses and community members alike, the campaign hopes to ensure that Stone remains a safe place for young people to live, shop and socialise.