Stone company Pure CF is celebrating completing over 150 items of custom-made furniture for The Seven Stars in Brocton, Stafford for its much-awaited re-launch under new management this week.
A leading UK manufacturer of high quality contract furniture for the restaurant industry, Pure CF has a successful long-standing relationship with the Parogon Pub Group, having worked with them transforming a number of their popular restaurants across the county, including The Wayfarer, The Swan with Two Necks and The Orange Tree over the past 6 years.
From their factory in Stone, Pure CF crafted and supplied 180 high quality individual items of furniture which now take pride of place in The Seven Stars, including deep buttoned leather dining chairs, high stools and chesterfield sofas all using a range of kingfisher, caramel and copper hues to create a stunning décor and comfortable experience which is sure to be a hit with customers.
Paul Gill, Pure CF, Executive Chairman said: ‘‘Pure CF are proud to have been supplying contract furniture to the Parogon Pub Group for over 6 years. We are pleased to be part of this fantastic new restaurant and to have provided the furniture – which plays an important part in getting the look and feel of a new venture just right. Everyone at Pure CF has worked hard to deliver our impeccable quality furniture which we hope their customers will love’’
Parogon Pub Group, also based in Staffordshire recently transformed has invested a £1.15m makeover The Seven Stars to bring their renowned excellent customer service and hospitality to new customers.
Richard Colclough, Director of Parogon Pub Group said ‘‘When Parogon Pub Group was refurbishing The Wayfarer in 2012 we thoroughly researched the contract furniture market and Pure CF was a name that was continually recommended by designers an
d fellow operators alike. We awarded the contract to Pure CF and they repaid our faith by delivering great quality products and a service level that we don’t often find in the trade. Following that successful collaboration, they’ve supplied furniture at The Orange Tree and also our latest restaurant, The Seven Stars in Brocton Stafford. By going the extra mile with their personal service and attention to detail we’re thrilled with the results at our new site which were delivered on time to our exacting specifications. The team at Pure CF have exceeded our expectations again and we know the furniture will look fabulous for years to come.’’
Pure CF has established a reputation as one of the leading suppliers of high-quality loose furniture, fixed seating and cabinetry products to the hospitality industry. Using the finest quality materials and the expert skills of the talented team of craftsmen and women at their factory in Stone, in the last 12 months alone, their handmade furniture has been installed in high profile restaurants and hotels all over the UK and around the world including recent projects for high profile brands in New York, Dubai and Italy.
