Businesses in Stone are being asked to back a ‘Made In Staffordshire’ brand to support products made or grown in the county.
The concept was launched on Friday by county council leader Philip Atkins at the Great British Farmhouse Breakfast event at Amerton Farm at Stowe-by-Chartley near Stone. The event was supported by Taste of Staffordshire, a campaign dedicated to promoting quality home-grown Staffordshire produce.
County Councillor Atkins said: “Last year the county council asked the public if they would back a Staffordshire brand – and 85% said they were behind it. Staffordshire is 100% committed to supporting the county’s entrepreneurs in generating prosperity and jobs.
“There’s a real appetite out there among consumers to support local business. But this is about so much more than food.
“Staffordshire’s got an amazing range of growers, manufacturers, crafts people and service providers. From the traditions of beer and cheese, through to media directors, tyres and new technologies, Staffordshire is right up there.”
The push is being backed by an online surveys which businesspeople are being asked to complete.
County Councillor Atkins added: “This is a county bursting with talent and creativity. We want to be able to shout about it, locally and nationally. But we need business backing to make the scheme work.”
The county council is putting together a business case for the Made In Staffordshire brand, and business backing is crucial to making it stand up.
Business are being urged to fill in the survey here
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2 comments
Amanda White
This looks a really great opportunity for local small businesses and would improve the credibility of buying locally. If it’s any thing like the success of the ‘a taste of staffordshire’ scheme, then it can only be a positive vehicle for small businesses.
I am a strong believer in supporting the local economy and this will boost the profile of many local traders.
It would be a shame if there was a charge as it is expensive enough for advertising and I see this scheme as more of a network of supporting business helping each other. Obviously I wouldn’t be totally opposed to a small registration fee but I couldn’t possibly afford a monthly subscription type thing.
I look forward to hearing more about your scheme,
Many thanks
Amanda
Amanda White Photography
Jamie Summerfield
Hi Amanda. I think you’re right – if the same kind of positive energy and exposure can be achieved that has happened for Taste of Staffordshire, then the county council may be on to a winner. Have you completed the survey??
Just had a look at your website by the way – lovely stuff 🙂 Beautiful pics of the two children on Crown Meadow