Advertise

A Little Bit of Stone is Stone’s independent local news and community platform, established in 2010.

We help local businesses, services, events, charities and organisations reach people in Stone and the surrounding villages through our website, social channels, newsletter and local business directory.

Our aim is simple, to help local people discover and support local businesses, while giving businesses a trusted way to stay visible in the community.

Whether you want to be found when someone is searching, promote something timely, or build awareness before people know they need you, ALBOS can help.

Be found, remembered and chosen

Local businesses need visibility in different ways.

A directory listing helps people find you when they are already looking for a business, service, venue or organisation. It gives your business a year round presence in a place built around local discovery.

Advertising is more proactive. It helps you tell people who you are, what you offer and why they should think of you, even before they are ready to buy, book or enquire.

For many businesses, the strongest approach is to use both. The directory gives people somewhere to find you later, while advertising helps keep your name in front of the local audience.

Helping Stone choose local first

When people in Stone need a service, trade, shop, venue or professional business, they often search online or ask for recommendations on social media.

We want A Little Bit of Stone to help more people find local options first, rather than automatically looking further afield to Stafford, Stoke or beyond.

By being visible through ALBOS, your business becomes part of a local platform that encourages residents to discover, choose and support businesses closer to home.

Ways to promote your business

We offer a range of simple options depending on what you want to achieve.

Business directory listings

The A Little Bit of Stone business directory gives your business a lasting local presence.

It is designed for residents who want to find local shops, services, trades, venues, groups and organisations in and around Stone.

A listing is useful because it does not disappear down a social feed. It gives people a place to find your contact details, website, social links, opening hours, photos, offers and business information when they need them.

Directory listings start from £45 per year.

View the ALBOS business directory – https://directory.alittlebitofstone.com/

Advertising and campaign options

Advertising through ALBOS can help when you want to:

• Launch a new business or service
• Promote an event
• Fill spaces, bookings or appointments
• Recruit locally
• Build awareness before a busy season
• Explain what your business does
• Stay visible after an opening, offer or campaign
• Support long term brand awareness in Stone

Campaigns can include website display advertising, sponsored articles, social media promotion, newsletter visibility, jobs promotion, event promotion or directory listings.

Why digital local visibility works

A printed advert can help people notice a business, but there is often a gap between seeing an advert and taking action.

With digital advertising, that gap is much smaller.

When someone sees your business through A Little Bit of Stone, they can click through to your website, read more about what you offer, message you, share it with someone else, or find you again later through the ALBOS business directory.

That is especially useful when interest happens outside normal opening hours. Someone might see your business in the evening, during a lunch break or while scrolling at home. Digital visibility gives them a route to take the next step there and then, rather than relying on them remembering to search later.

Local reach across the ALBOS platform

A Little Bit of Stone reaches local people through the website, Facebook, Instagram, TikTok, email and the business directory.

Our website attracts around 25,000 visitors per month, supported by a large local social audience and a growing email newsletter. The platform also includes our jobs section, What’s On guide and local business directory, giving residents several ways to find useful local information.

Limited advertising, better visibility

We keep advertising on A Little Bit of Stone limited, so paid placements remain visible and the reader experience stays clean.

That means we do not aim to fill every space with adverts. Instead, we focus on useful, relevant local advertising that fits the audience and gives businesses a better chance of being noticed.

New business in Stone?

Opening a new business in Stone or nearby?

Where there is clear local news value, we may be able to cover your launch as an editorial story. After publication, we can also help you stay visible with a paid launch package, directory listing or advertising campaign.

This can be useful once the initial launch attention has passed and you want people to keep discovering who you are and what you offer.

Not sure what to choose?

You do not need to know exactly what to book.

Tell us what you are trying to achieve, your timescale and your rough budget, and we will suggest the most suitable option.

Contact A Little Bit of Stone – https://alittlebitofstone.com/contact-us/

Want the full media pack?

Our media pack includes current advertising options, placements, sponsored content opportunities, campaign packages and booking details.

Complete the short form below and we will send you the latest version.