A bike business based on Whitebridge Industrial Estate in Stone has changed its name as it marks five years since moving to the town.
Midlands MTB Bike Shop will now be known as Midlands Cycles, with owner Michael Steele saying the change reflects the way the business has grown.
The independent shop offers bikes, e-bikes, repairs, servicing and advice from its base on Whitebridge Lane.
Michael Steele told A Little Bit of Stone
“This year marks 5 years since we moved our bike shop to Stone, and we’d like to say a huge thank you to everyone who has supported us over that time.
“We’ve met some great people, helped a lot of riders, and we’re really proud to be part of the local community.
“As the business has grown, we feel the time is right for a fresh new chapter. Midlands MTB Bike Shop will now be changing its name to Midlands Cycles.
“Alongside the new name, we’ve also launched a brand-new website, which better reflects who we are and what we do.
“While the name is changing, we’re still the same independent business, with the same focus on great service, quality bikes, e-bikes, repairs and honest advice.
“Thanks again to everyone who has supported us over the last 5 years — we really do appreciate it.”
The new website is www.midlandscycles.co.uk.
